Latitude delivers an efficient and effective branch office service for companies and organizations looking to initiate or accelerate their impact in the Korean market.

We deliver innovation & collaboration opportunities combined with practical business development results. This is achieved through our customizable service functions including:

• Research
• Market entry strategy
• Sales
• Trade logistics
• Marketing
• PR
• In-market representation

We do not consult – we do.  Our team has years of hands-on business development experience and extensive networks at all levels and types of organizations. Underlying our approach is a belief that brands should own their own story and destiny. So we generally start any outreach by talking directly to the end customers and brand owners – working from this engagement back to the preferred business model and market entry structure. This secures much better market insights, flexibility of approach and control of your IP, product or service.

 

How We Work

Because of our dedication and transparency, partners we have represented in the Korean market rightly view us as employees of their companies and invest the same level of trust. This aspect of the way we work has been key to many of the incredibly successful product launches and enduring relationships between all parties involved. Added to this is our ability to operate outside the box, tackling objectives and challenges differently which ensures promotions we work on stand out and deliver a much better return on investment. This approach has also cemented year-on-year collaborations between the brands we represent and their Korea partners.

Sustainability is heart of Latitude and a specialist area of expertise and influence. We have invested heavily in this sector and operate one of the highest profile sustainability linked platforms, SB Seoul, in Korea. SB Seoul is the Korean chapter of SB (Sustainable Brands) global with strong engagement to the highest level of government, Korean corporate leaders and start-ups. So if you have technology, products or services that can play a part in the transformation towards a more sustainable environment please get in touch.

 

How Latitude Has Helped Some of Our Partners

• Considering expansion to Korea market - Deliver up-front strategy consultation followed by sales focused research leading to in-depth insights and solid relationship leads that were able to be pursued in line with research completion.
• Need a meaningful network to engage with your product or service - Provide an effective and meaningful long and shortlist of potential partners backed by first-hand experience of which companies / people will enhance the potential for genuine business potential.
• Have seasonal products OR trial period for Korea market - Offer fully functioned part-time branch office manager for the season. Event, PR, In-market representation including trade logistic management and sales arm.
• Want to fast-track commercialization of IP with Korean partner - Use networks to introduce a partner that can deliver commercial products with rapid turnaround and the potential for joint IP growth and global expansion.
• Have a local branch office but need additional expertise or network boost - Helping local branch office teams by offering project based service and collaboration opportunities that leverage our extensive networks and insights.
• Industry organization needing to build brand awareness - Linking industry representation and commercial partners to deliver exception exposure backed by tangible product delivery – the ultimate gauge of success.

Talk to us about your specific requirements and we will map your needs to the Korean experience through frank and honest dialogue.