Leo Burnett

Company

Illinois

Creativity, Data and Technology Work Together to Transform Human Behavior

Leo Burnett is a communications agency powered by its HumanKind operating system, with the belief that creativity, data and technology work together to transform human behavior and drive prosperity for clients. Part of Publicis Communications, Leo Burnett Worldwide is one of the world's largest agency networks with 85 offices and more than 8,000 employees. The global agency works with some of the world's most valued brands including Allstate, Esurance, Firestone, Jim Beam, Kellogg's, Kraft, Marshalls, MillerCoors, Nintendo, P&G, Samsung and UnitedHealthcare among others.

 

Our Services

  • Omnichannel Advertising - We create many of the world’s most business-transforming ideas across all digital and traditional channels, earning our clients nearly 200 major creative awards in 2016 alone.
  • Data / Analytics - We build predictive models, develop journeys, analyze search data and more — all in service of customizing strategy and delivering the right message to the right people at the right time.
  • Design - We bring craft, concept and storytelling together, beautifully, through visual brand identities and systems, brand books, logos, packaging and digital design.
  • Digital / Interactive - We deliver engaging creative digital experiences across all platforms, along with expertise in development and deployment of websites, apps, digital signage, social integration and more.
  • Direct / CRM - We harness big data (including housing and managing the world’s largest CPG database) to create one-to-one/few messaging and customized loyalty programs.
  • eCommerce - We approach eRetailer and direct-to-consumer eCommerce experiences from a shopper-first perspective, employing content management, search, mobile, CRM, analytics and creative.
  • Experiental - We generate excitement for brands and brand experiences through event production, music and celebrity talent strategy, tour activations and more.
  • Multicultural - We employ Lapiz, our multicultural department, to bring an outsider perspective, challenge established beliefs, create unexpected ideas and reach a diverse audience.
  • Production - We produce TV, OLV and branded content at our fully equipped, nimble in-house content studio, as well as leverage our scale for cost-saving efficiencies for out-of-house projects.
  • Research - We conduct custom, large-scale quantitative and qualitative studies, including proprietary brand segmentation studies and open-space mapping.
  • Shopper Marketing - We activate brands throughout the shopper journey, creating digital platforms, leading-edge in-store solutions and more. Named best digital/specialist agency by Warc the past two years.
  • Strategic Planning - We understand people’s behavior within complex marketing dynamics and turn this perspective into purposeful brand strategies.
  • Social - We get people to engage with brands through social media strategy, content creation and management. Build cohesive social experiences, including a global hub for one of the world’s biggest brands.
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Have questions?

Send us an email at info@export-connect.org