Branded Program

What Is the Branded Program?

The Branded Program provides 50% cost reimbursement for a wide variety of international marketing activities including:

  • International web site development
  • Package and label modifications
  • Advertising
  • In-store promotions and product demonstrations
  • Fees for exhibiting at some overseas trade shows and selected trade shows held in the U.S.
  • Public relations
  • Marketing and point-of-sale materials
  • Freight cost for samples
    (Only small companies, as defined by the U.S. Small Business Administration, and agricultural producer cooperatives are eligible to participate.)


Through Exporter Education, Market Entry, and Market Promotion strategies, Food Export–Midwest and Food Export–Northeast can help your company understand and discover new exporting opportunities by providing 50% reimbursement for costs incurred to execute eligible marketing and promotional activities. These services are made possible through funding from the Foreign Agricultural Service (FAS) of the USDA.


We provide this manual in an effort to make your participation in the Branded Program as easy as possible. It is important that you review the policies, procedures, and guidelines of the program in order to take full advantage of all its benefits. Learn more about the Branded Program and determine if you meet the export challenge. Once ready, the first step in the application process is to submit a free Pre-Qualification.


Should you need further assistance, contact the Food Export Liaison team at (312) 334-9200 in the Midwest and (215) 829-9111 in the Northeast.