free or paid products and tools to make exporting easier
of global trade experts in every field ready to assist you
in grants and financing options to help you go global
From identifying new markets to defining winning entry strategies, trade specialists from the public and private sectors can help clients build a sound export plan and offer trade advice and consultation.
No matter if clients plan to sell on their own website, on marketplaces, to businesses or consumers, specialists in eCommerce can assist clients in areas ranging from eCommerce consulting to fraud prevention.
Web and digital marketing experts help clients pick the right channels, engage with promising new audiences, discover the right tools to do it and create a sound digital marketing strategy.
Making the sale is only half the battle. Without the proper warehousing partners, the most knowledgeable freight forwarder, the most thorough customs broker, and the most reliable shipping partners, you can’t succeed. Meet all these experts here.
It is salient for clients looking to expand into new markets that they communicate in an effective manner throughout all markets they wish to be part of. From translation services to translation tools, you assist clients with their localization needs.
Without the right financing partners and the safety offered by proper insurance, exporting can be a risky adventure. Assist clients with your financing and insurance services and resources.
From exporting basics to advanced topics, these professionals, service providers and training resources will help clients become a master of global trade.
From tax compliance to intellectual property protection, the experts within this category can help clients understand and navigate all the paperwork that comes with exporting.
Reaching new audiences can be an exciting and lucrative adventure when done right. Clients can get in touch with professionals who will help them create winning marketing strategies and campaigns in new markets around the world.
Frequently Asked Questions
With the help of Export Connect experts, we have assembled a database of hundreds of frequently (or not so frequently) asked questions on all things trade-related.
See All Questions
It is very important to have local teams helping because these individuals not only know the country in question but they also know your business. The biggest challenge companies face tends to be with communication. The marketing team needs a system to help ensure that the local views and insights generated are captured and disseminated frequently enough. Don’t bring your company into a country the hard way. Leverage your existing relationships, and make sure to give their feedback extra weight. They are by far your most credible advisors.
Each market responds in its own way to new products and services. As such, your in-country research may alter your products and services so that they can be adjusted to fit and succeed in the market you would like to enter. Companies often try to launch identical products in different markets, ignoring the fact that they’re dealing with very different customers. For example, a software company won’t succeed abroad if it sells the same product that it sells at home if users in the new market aren’t as familiar with certain advanced features. Instead, they should start with a more basic version of the product to get people accustomed to it. Likewise, a more advanced market might require more features than a product currently has available.
In-country research can help determine a whole array of best practices each market responds well to. Many companies believe they can enter new markets by following the same playbook that brought them domestic success. While brand consistency is important, different markets favor different sales and marketing approaches. For example, in countries where relationships have a higher cultural value, such as Japan, selling products and services through local partners, such as resellers or channel partners, achieve faster success than direct sales models. Conversely, SaaS, online, and “touchless” sales models are often popular in markets where the cost of living is higher and automation is preferred, such as the Nordic market.
Developing a global market entry strategy requires more complex and specialized market research. Notably, in-country research must be done. The most important data to look at when determining which markets are best are the following:
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