From identifying new markets to defining winning entry strategies, trade specialists from the public and private sectors can help clients build a sound export plan and offer trade advice and consultation.

Trade Consulting & Strategy

No matter if clients plan to sell on their own website, on marketplaces, to businesses or consumers, specialists in eCommerce can assist clients in areas ranging from eCommerce consulting to fraud prevention.

eCommerce

Web and digital marketing experts help clients pick the right channels, engage with promising new audiences, discover the right tools to do it and create a sound digital marketing strategy.

Web & Digital Marketing

Making the sale is only half the battle. Without the proper warehousing partners, the most knowledgeable freight forwarder, the most thorough customs broker, and the most reliable shipping partners, you can’t succeed. Meet all these experts here.

Shipping and Logistics

It is salient for clients looking to expand into new markets that they communicate in an effective manner throughout all markets they wish to be part of. From translation services to translation tools, you assist clients with their localization needs.

Localization

Without the right financing partners and the safety offered by proper insurance, exporting can be a risky adventure. Assist clients with your financing and insurance services and resources.

Financing & Insurance

From exporting basics to advanced topics, these professionals, service providers and training resources will help clients become a master of global trade.

Education and Training

From tax compliance to intellectual property protection, the experts within this category can help clients understand and navigate all the paperwork that comes with exporting.

Taxes, Legal, and Regulatory

Reaching new audiences can be an exciting and lucrative adventure when done right. Clients can get in touch with professionals who will help them create winning marketing strategies and campaigns in new markets around the world.

Marketing & Communications

These are organizations that support small and medium businesses in their internationalization journey. Programs and services are available to businesses within their own state.

Trade Organizations

Alabama

Alaska

Arizona

Arkansas

California

Colorado

Connecticut

Delaware

Florida

Georgia

Hawaii

Idaho

Illinois

Indiana

Iowa

Kansas

Kentucky

Louisiana

Maine

Maryland

Massachusetts

Michigan

Minnesota

Mississippi

Missouri

Montana

Nebraska

Nevada

New Hampshire

New Jersey

New Mexico

New York

North Carolina

North Dakota

Ohio

Oklahoma

Oregon

Pennsylvania

Rhode Island

South Carolina

South Dakota

Tennessee

Texas

Utah

Vermont

Virginia

Washington

West Virginia

Wisconsin

Wyoming

California Export Connect

Weber Shandwick is a leading global communications network that delivers next-generation solutions to brands, businesses and organizations in major markets around the world.

With data as a driver and earned ideas at the core, we deploy leading and emerging technologies to inform strategy, develop critical insights and heighten impact. We help clients predict and manage risk to enhance and protect reputations ‒ and enable us to activate bold ideas across channels, news cycles and geographies for our clients. To fuel fandom. To build loyalty. To make an impact. To make a difference.

We are a diverse team of strategists, analysts, technologists and creatives. We are passionate about our clients and, through our Specialisms and dedicated Practices, we are deeply knowledgeable about their businesses. And while we are a big global organisation, we believe that collaboration is the best way to succeed.

Our clients will always have challenges. We will always have solutions. And if the solutions don’t exist yet, we’ll create them.

&nbsp;

<h1>Solutions With Impact</h1>

The world’s leading organizations turn to Weber Shandwick to deliver deeper impact. As client business models — and communications methods — adapt to new realities, we’re uniquely suited to bring diverse talents, global insights and pioneering instincts to deliver industry-defining work.

<ul>
	<li><a href="https://www.webershandwick.com/expertise/b2b-marketing/">B2B Marketing</a> -&nbsp;In order to achieve real success in today’s ultra-competitive business-to-business marketplace, companies must effectively, consistently and clearly communicate the benefits of their branded offerings. That’s where we come in. Marrying a deep understanding of our clients’ value proposition and the competitive landscape, we develop content that’s increasingly helpful, relevant and useful to a target audience, and place it intelligently.</li>
	<li><a href="https://www.webershandwick.com/expertise/brand-marketing/">Brand Marketing</a> -&nbsp;We build brands by finding connection points in the real world. Our strategists and creatives help clients earn affection, affinity and purchase by delivering value to people and the world.&nbsp;We energize the right platforms and the latest technology to choreograph stories that make real impact for brands and business. And we’re constantly looking for new ways to redefine how companies can create cultural impact – from CEO activism to the adoption of healthier lifestyles.</li>
	<li><a href="https://www.webershandwick.com/expertise/change-management/">Change Management</a> -&nbsp;Bringing together top talent from Fortune 100 companies, branding firms, traditional PR and management consulting, Weber Shandwick marries the right brain artistic chops of a creative agency with the left brain business savvy of&nbsp;<a href="https://unitedmindsglobal.com/" target="_blank">United Minds</a>, our global management consultancy, to build belief, align interests and inspire action in times of change.</li>
	<li><a href="https://www.webershandwick.com/expertise/corporate-reputation/">Corporate Reputation</a> -&nbsp;Weber Shandwick’s corporate counselors challenge clients to view the current climate as an opportunity to differentiate, reposition and outflank the competition. We are trusted partners and strategic guides, bringing expertise and insights that deepen understanding of today’s obstacles and possibilities, advancing company culture and protecting reputation and brand.</li>
	<li><a href="https://www.webershandwick.com/expertise/crisis-management/">Crisis Management</a> -&nbsp;In this age of uncertainty, populism, and activism, hope is not a strategy, especially when a crisis strikes. Organizations must continuously assess and plan against potential threats, and equip internal stakeholders with the appropriate skills, resources and values. Examining who they are and what they stand for, organizations should build a culture of risk management grounded in a clear, purpose-driven mission.</li>
	<li><a href="https://www.webershandwick.com/expertise/data-and-analytics/">Data Analytics</a> -&nbsp;Core to our we solve&nbsp;mindset is the role of data enabled evidence in how the firm builds insights, strategies, creative and campaigns executions.&nbsp; To solve, we must be&nbsp;Data Driven, Human Led&nbsp;in everything we do. Our global team of 100+ analysts, data scientists, engineers and market researchers leverages proprietary technology, data science and deep client-focused expertise to address our clients’ diverse business challenges.</li>
	<li><a href="https://www.webershandwick.com/expertise/diversity-equity-inclusion/">Diversity, Equity &amp; Inclusion</a> -&nbsp;Rooted in the belief that dialogue drives engagement, understanding, trust and outcomes, Weber Shandwick’s people-first approach focuses on communications as the key to designing, deploying and measuring strategies for improving diversity, equity and inclusion (DE&amp;I) inside and out. In partnership with our global management consultancy, United Minds, our change management experts work with clients across a broad range of industries and sectors, leveraging data and insights to assess where an organization is at in its DE&amp;I journey to better define and achieve outcomes.&nbsp;In parallel, our global communications specialists build modern media and creative strategies that help businesses communicate their commitments and remain accountable to stakeholders throughout the process.&nbsp;</li>
	<li><a href="https://www.webershandwick.com/expertise/financial-communications/">Financial Communications</a> -&nbsp;Weber Shandwick’s Capital Markets Communications team are seasoned advisors with proven track- records working with high-profile public and private organizations, and their top executives, across a range of sectors. We offer the specialty expertise of a boutique consultancy alongside the power and creative minds of a global network. We advise clients on a variety of complex business issues and events including mergers and acquisitions, IPOs, restructurings, C-suite transitions, spin-offs, litigation and regulatory inquiries. As counsellors, we understand the complex communications landscape in the modern financial ecosystem and recognize the importance of a tailored financial media strategy to tell our clients’ stories compellingly.</li>
	<li><a href="https://www.webershandwick.com/expertise/healthcare-marketing/">Healthcare Marketing</a> -&nbsp;We know healthcare is a serious business, but that doesn’t mean healthcare campaigns have to be boring. Our diverse team is known for bringing science to life, driving digital transformation with category-defying, multi-platform creative work. And with the most global healthcare practice of any agency out there, we have the reach you need to affect massive change.</li>
	<li><a href="https://www.webershandwick.com/expertise/public-affairs/">Public Affairs</a> -&nbsp;Masters of both short and long-term campaigns, we are able to traverse immediate issues of client reputation and navigate long-term policy agendas, shaping opinions and engaging the right audience in the right place at the right time. We bring political diversity to our work, with experts coming from the highest levels of government, political campaigns, corporations, media, law firms, NGOs and regulatory agencies.&nbsp;</li>
	<li><a href="https://www.webershandwick.com/expertise/social-impact/">Social Impact</a> -&nbsp;Awareness is important, but it’s not enough to make real, lasting change. Weber Shandwick’s award-winning Social Impact team delivers innovative strategies and creative campaigns for purpose-driven brands and organizations around the world, prioritizing engagement above all else.</li>
	<li><a href="https://www.webershandwick.com/expertise/technology/">Technology</a> -&nbsp;Historically speaking, tech specialists were deployed to help technology companies build market presence. But today we’re living through a once-in-a-century moment. No sector is immune from technological forces, and as a result, our tech offering has evolved. We’re being asked to go vertically deep into specific subject areas, like enterprise tech and consumer gadgets, while extending horizontally across practically every industry, from health care and finance to automotive and manufacturing.</li>
</ul>

&nbsp;

To find out how we can help you, <a href="https://www.webershandwick.com/contact-us/">contact us</a> today!

Engaging Always

Headquarters

Weber Shandwick

Weber Shandwick is a leading global communications network that delivers next-generation solutions to brands, businesses and organizations in major markets around the world.

Weber Shandwick on California Export Connect - Find Trade Experts and Resources

company

Weber Shandwick

Headquarters

Have questions?